ROLE

RESEARCHER
PRODUCT DESIGNER

TEAM

Me, myself and I

YEAR

2021

Let’s start from the beginning: what’s the problem?

When I use my bank’s mobile app, I always end up getting frustrated. The app is decidedly old, navigation between the various features is never easy and the information made available is not easily accessible. I will not say which bank it is but personally I would move my current account only to no longer have to deal with this app.

With these premises I tried to find out if these difficulties were uniquely mine, the opinion that my friends and colleagues have of their apps and how it could be my ideal app.

To do this, I submitted a small survey to them to understand their usage habits, the features they find useful, those they have never used and above all what was missing in the current app of their banks.

INTERVIEWS

I sent the survey to 39 people, aged 27 to 54, with different educational qualifications and working in completely different sectors.

” On the app you usually use, would you like to have tools / features that are currently missing? If so, which ones? “

Quick money transfer

Same features as website

More informations on transaction list

” Are there any tasks on your app that you are unable to complete or make you frustrated? “

I’m unable to do
recurring transfer

From the transaction list, I don’t understand where the purchases were made

The most used functions are not highlighted

Here are some data
[ninja_charts id="1"][ninja_charts id="7"]
[ninja_charts id="2"][ninja_charts id="8"]
Trying to summarize, this is what I got from the surveys